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Your email address will only be used to deliver the requested information or to give you access to your profile of subscriptions. It was quite interesting to read not only do consumers say they use email to communicate with their favorite brands but marketers themselves identified email as a consumer’s medium of choice. It was interesting for the simple reason of the major disconnect the survey revealed when it comes to consumers and brands and
social media, hence the first post mentioned above. Position it as a value-added service and above all else… Engage them. Respond to their emails in a timely manner and you know what I mean by timely manner. Even if the person sending the email in is already on your email mailing list and thus may already be aware of what you’re telling them, so be it. Remind them again of the new sale or take this opportunity to tell them something that was not in the most recent newsletter.
social media, hence the first post mentioned above. Position it as a value-added service and above all else… Engage them. Respond to their emails in a timely manner and you know what I mean by timely manner. Even if the person sending the email in is already on your email mailing list and thus may already be aware of what you’re telling them, so be it. Remind them again of the new sale or take this opportunity to tell them something that was not in the most recent newsletter.